Weil is advising Advent International on its sale of Tag to Dentsu. Tag is a global omnichannel marketing production company with 2,800 employees in more than 29 countries, providing digital, personalized marketing for many of the world’s leading brands.

The Weil team is led by Private Equity partner Lewis Blakey, with support from associates Laurence Feeny, Henrietta Wirta and Tony Herron, and counsel Martin Weatherston-Wilson, and includes: Technology & IP Transactions partner Barry Fishley, and associate Hannah Rumble; Tax partner Oliver Walker, and counsel Eithne Bloice-Sanders and Stuart Pibworth; Employment associate Edward Dickinson; Antitrust partner Jenine Hulsmann and associate Chris Thomas; Disputes and Investigations partner Chris Marks and associate Frankie Cowl; and Real Estate associate Victoria Lloyd. Weil teams in the U.S., Germany and Hong Kong are also assisting on the transaction.