Weil is advising Catalina in the sale of NCSolutions, the joint venture between Nielsen and Catalina that improves advertising effectiveness, to Circana™, a leading advisor on the complexity of consumer behavior.

Catalina is a leader in shopper intelligence and precisely targeted in-store, TV and digital media that personalizes the shopper journey. Powered by an unrivaled real-time shopper database and AI-optimized data science, Catalina helps retailers, consumer packaged goods brands and agencies optimize every stage of media planning, execution and measurement to deliver more than $6 billion in consumer value annually. 

The Weil team was led by Mergers & Acquisitions Co-Head Michael Lubowitz and Private Equity partner Brian Gingold, and included Mergers & Acquisitions associate Alex Schnapp; Tax partner Graham Magill; Technology & IP Transactions partner Dennis Adams and associates Phil Grudzina and Taylor Peterson; Banking & Finance partner Andrew Yoon; and Restructuring partner Kevin Bostel.